Balancing Tactics vs Strategy at Events: 3 Easy Tips for Staying Strategic
Earlier this week, we covered event branding approaches that can give your event a personality. Branding is a strategic initiative, one that guides your event from a high level. But a lot of event planning and execution is taken up by tactical initiatives. Between booking the venue, scheduling the travel, and making reservations so your ...
The Best Event Branding Examples: Learn from the Experts
You have a personality. Your company has a brand. Why shouldn’t your event be branded as well? And I don’t mean popping your company’s logo on the event website and materials and calling it good. I mean creating a real identity for your event–one that starts before the first planning spreadsheet and lasts after the ...
“Like” It or Not: Dissecting the Value of Facebook Marketing
A recent Forrester report on the value of Facebook marketing found that liking a brand consistently increased the likelihood to purchase, recommend, and consider that brand. BlackBerry users who liked the brand on Facebook were 5.6 times more likely to have purchased a BlackBerry than those who didn’t “Like” the brand, while Coca-Cola Facebook fans ...
From Disconnect to Unconference: 4 Ways to Promote Audience Involvement at Corporate Events
What’s the point of an event? As we mentioned earlier this week, events are a great way to spice up your existing marketing program and interact with people face-to-face. Typically, most corporate events are created to inform, to interact, or to sell. While most events are built at least on the premise of informing attendees, ...
Does Your Marketing Need a Little Salt? 4 Ways to Flavor Your Existing Marketing Program
This post is the first in BookBiz, a series on (non-business) books that have inspired us to look at business differently. Stay tuned for more, or suggest a book we should read! I’m currently reading Mark Bitterman’s Salted, a gorgeous love letter to the savory mineral that covers more types of salt than I ever ...
Putting on Google Colored Glasses: The Big Question Missing from Google’s Mobile Playbook
On Wednesday, Google introduced a Mobile Playbook designed to help marketers make the most of mobile (aka help Google get more mobile ad dollars–but that’s beside the point). The playbook covers 5 crucial mobile questions for businesses to ask about mobile: 1. How does mobile change our value proposition? 2. How does mobile impact our ...
Makeup Ads for Men? Mobile Ad Targeting Problems
Breaking news! Ads miss their targets, whether they’re freeway billboard missed by distracted drivers or web ads served up to the wrong folks. This can be as simple as incorrectly targeted grocery ads or as wasteful as makeup ads served up to men. One study found that women’s personal care ads were targeted correctly 25% ...
Maximize Your Audience
Recently, we came across this article talking about The Three Rs of Modern Marketing for brands. The first R is Reach, which indicates that brands need to reach largest number of audience possible at a reasonable cost. This is especially true at this day and age when there are so many channels available in reaching ...
