Mobile Marketing Statistics 2013

Mobile Traffic Statistics

Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. (Nucleus Research via SourceCon)

By 2016, the number of mobile devices is expected to surpass the world's population--an 18-fold increase between 2011 and 2016. (Cisco)

Mobile phones accounted for more than 13% of all web traffic in August 2012. (Cisco)

Google, Facebook, Yahoo, Amazon, and Wikimedia are the top 5 media properties accessed on mobile devices (comScore 2013)


Mobile Recruitment Statistics

40% of hires come from referrals or job boards (SilkRoad via ERE)

40% of applicants abandon non-mobile-optimized application processes (CareerBuilder)

70% of job seekers look for job information on mobile. (Simply Hired Job Seeker Report)

55% of today's registered nurses are expected to retire between 2011 and 2020 (BLS via Halogen Software)

60% of job seekers use social media as part of their job search (Simply Hired Job Seeker Report)

72% of job seekers want to receive career opportunity information on their mobile devices (Sirona Consulting)

84% of job seekers think job organizations should have mobile-friendly sites (Sirona Consulting)

35% to 40% of job seekers in 10 industries use mobile (CareerBuilder)

86% of job seekers who have a smartphone say they use it to search for jobs (Jibe)

20% of job applications come through mobile for employers with mobile career sites (CareerBuilder 2012)

30% of traffic is mobile from 6 pm to 9 pm (


Mobile Event Statistics

73% of conference attendees make lists of MUST-SEE exhibitors when planning conference attendance (CEIR Study)


Mobile Usage Statistics

27% of emails are opened on mobile devices (Sirona Consulting)

30% of US consumers use mobile devices for shopping (Nielsen Mobile Consumer Report)

80% of physicians use mobile devices at work (Information Week)


Mobile and Small Business

79% of small businesses feel that mobile websites boost customer engagement (eMarketer)